Last winter in answer to complaints and concerns about excessive littering, trespassing and traffic congestion, a group of Big Bear residents decided to take action. Community Advocates of Big Bear was formed, led by Julie Dawson-Parlee.
Through its first year, CABB has met with government officials at a variety of agencies, Caltrans and even the FAA. But one of the more important projects was developing a positive anti-litter campaign. Big Bear High School students participated by designing posters and a video. The group worked to identify projects that could help bring awareness to littering problems in the mountain communities.
Less than one year later, the campaign is ready to go public. “We started talking last winter about how do we make an impact and change the culture and attitudes,” Dawson-Parlee said. Making changes in a positive way was the focus. Graphic Artist Marianne Lins donated her time and effort, working with CABB to develop a logo and slogan “Keep Big Bear Green & Clean.”
“Marianne worked with us over multiple versions and deserves a lot of credit,” Dawson-Parlee said.
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